Adobe x Workfront
Work Boldly – Customer Portrait Series
Role: Art Direction & Illustration
Role: Art Direction & Illustration
For Adobe Workfront's Work Boldly campaign, I was commissioned to create a series of illustrated portraits featuring real enterprise customers — leaders driving operational transformation inside complex organizations.
Rather than defaulting to traditional corporate photography, I developed a visual system that elevated these customers into campaign icons.
The concept centered on contrast:
• Refined, grayscale realism to ground each subject in authenticity
• Bold, expressive color fields inspired by Adobe's brand palette.
• Visible brush texture and gestural mark-making to introduce movement and energy
The tension between control and expression became the metaphor: structured systems enabling bold creativity.
Each portrait balances individuality with cohesion — allowing the series to scale across web, keynote, social, and live event environments while maintaining a strong, recognizable campaign identity.
• Refined, grayscale realism to ground each subject in authenticity
• Bold, expressive color fields inspired by Adobe's brand palette.
• Visible brush texture and gestural mark-making to introduce movement and energy
The tension between control and expression became the metaphor: structured systems enabling bold creativity.
Each portrait balances individuality with cohesion — allowing the series to scale across web, keynote, social, and live event environments while maintaining a strong, recognizable campaign identity.
Creative Direction
The concept centered on contrast:
• Refined, grayscale realism to ground each subject in authenticity
• Bold, expressive color fields inspired by Adobe's brand palette.
• Visible brush texture and gestural mark-making to introduce movement and energy
The tension between control and expression became the metaphor: structured systems enabling bold creativity.
Each portrait balances individuality with cohesion — allowing the series to scale across web, keynote, social, and live event environments while maintaining a strong, recognizable campaign identity.
• Refined, grayscale realism to ground each subject in authenticity
• Bold, expressive color fields inspired by Adobe's brand palette.
• Visible brush texture and gestural mark-making to introduce movement and energy
The tension between control and expression became the metaphor: structured systems enabling bold creativity.
Each portrait balances individuality with cohesion — allowing the series to scale across web, keynote, social, and live event environments while maintaining a strong, recognizable campaign identity.
Craft & Execution
Illustrated in Adobe Fresco, I combined live brushes, layered paint textures, and digital pencil rendering to create tactile depth within a digital medium.
Illustrated in Adobe Fresco, I combined live brushes, layered paint textures, and digital pencil rendering to create tactile depth within a digital medium.
The result feels modern, expressive and distinctly Adobe — transforming customer storytelling into hero-driven visual narratives.
Outcome
The series redefined how Workfront presented its customers — shifting from testimonial support to brand protagonists.
Instead of documenting users of the product, the campaign celebrated them as creative leaders working boldly at scale.