MACU Kart – Campaign System
Mountain America Credit Union
Executive Event Branding, Environmental Graphics, Digital, Presentation Systems
Role: Senior Visual Designer (Creative Lead)
Creative Direction
The identity was designed to translate leadership and performance into a clear, high-impact visual system for a live executive environment. 
Rather than relying on decorative elements, the direction focused on precision, contrast, and structure—ensuring the system maintained a premium presence while remaining highly legible at scale.
Design decisions prioritized: 
     • Strong visual impact in large-format environments
     • Consistency across physical and digital touchpoints
     • Flexibility to support evolving event needs without fragmenting the system
↑Back to Top